A website can only be successful if it has traffic. And unlike Field of Dreams, just because you build it, it doesn’t mean that they will come. You’ve got to actually work for those eyeballs. But the good news is, there are plenty of ways to increase the amount of traffic that a website gets.
Although there are a near-infinite number of strategies to get traffic, pretty much all of your traffic boils down to four main sources. So if we look at the primary sources, we can more accurately think about strategies to pull traffic from them.
Search Engine Optimization (SEO): This is the big one. If you get this one right, it can pay dividends for YEARS to come virtually on autopilot. Your best strategies here will be writing high-quality content focused around keywords and phrases that people are likely to search for, and establishing outside credibility to this content by acquiring links from other relevant websites.
Pay-Per-Click (PPC): This is a pay-to-play strategy that can help get you started early on as you are working on your SEO. You’ll be able to reuse much of the keyword research you did for SEO to target relevant search terms and drive them to your content while you wait for it to rank.
Social Media: Social platforms are a great way to promote a website. By sharing links and content from your website on social media platforms, more people will be exposed to it. A percentage of these people will convert into customers, and, if done methodically, can be a great manual substitute for PPC if you find targeted groups to promote in.
Email Marketing: Cross-promotion through relevant newsletters and other email subscriber lists is a great way to get the word out to a highly targeted and typically very engaged group of your potential customers.
There’s no reason to pick just one traffic source, they are like Pokemon, I wanna catch ’em all!
Seriously though, think of your overall traffic plan, and design it as a war machine, rather than just searching for temporary ranking hacks that don’t last.
The tortoise still beats the hare every time, so let us help you design a business that is built to last! We can help you create a system that takes all the guesswork out of growth.
Ready to get started today? Let us know! :)
The Wealth Ideas Team